Marketing for early stage startups


Recommended reading:

Blog posts


Traction: How Any Startup Can Achieve Explosive Customer Growth

Content Design

Content Strategy for the Web


Planning your content with PR and SEO opportunities in mind

Use the Google Keyword Planner to:

  • research keywords that your superuser might Google – how much do they cost with Adwords? How many impressions do they get? The keywords with the most impressions may be worth targeting for content marketing or even PPC ads
  • put your website URL in the planner to see what Google sees (for SEO purposes) – this can help you sharpen your on-site metadata or content to make sure you are ranking for the right terms

Use the Google Trends site to find interesting trends around the keywords you're researching. Is there a trend for a particular company, or jargon term, or event? Those are opportunities to latch onto.

Use the Website Grader website to see whether or not there are things you could improve with your website for SEO purposes.

Put a competitor's company or product name into the Moz Backlinks tool and see all the recent backlinks for that site. Note all the blogs and publishers that have written about them recently and the blogger/journalist's name, and then email that person with an intro to your company, mentioning that you read their recent blog/article. This kind of PR coverage is relatively easy to get, has relevant traffic and helps with SEO.

Tips for PR:

Social Media for Lead Gen // Split Testing

Managing corporate partners // Hiring a marketer

Worksheets and templates from workshops:

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