How campaigns are built, from Katie Alpin

Campaign comms

Title – Active wording

Description – 3-4 sentences describing the problem and solution. ‘This is why we’re campaigning...’

How you can help – Call to action

High level problem, then 3 sub-points about elements of the problem.

Quote demonstrating problem

Consequences of the problem in 3 facts/stats

‘We need your help to make change happen’

Call to actions x 3 – Email a local candidate, Tweet or share on social, start conversations

Share your story