How campaigns are built, from Katie Alpin
Campaign comms
Title – Active wording
Description – 3-4 sentences describing the problem and solution. ‘This is why we’re campaigning...’
How you can help – Call to action
High level problem, then 3 sub-points about elements of the problem.
Quote demonstrating problem
Consequences of the problem in 3 facts/stats
‘We need your help to make change happen’
Call to actions x 3 – Email a local candidate, Tweet or share on social, start conversations
Share your story