May 17 2021 – Kick-off committee meeting

Date: Monday 17th May

Time: 6-7pm

Attendees: Alan Furley, Madhvi Mavadiya, Marion Galley, Sharon O'Dea

Facilitating: Bailey Kursar


The purpose of this meeting is to:

  • Meet each other as a group
  • Discuss and decide on what ideas to pursue first for the campaign
  • Discuss and decide how we’re going to work together (tools, hours etc.)
  • Decide and delegate next steps


  • Google Doc – invitation to join the campaign
  • Miro board (password ‘salarypledge’) – pre-meeting exercises


  • Welcome and introductions [20 min]
    • Each person to introduce themselves for 2-3 minutes
    • Points to cover:
      • Where I’m based
      • Why I’m getting involved in this campaign
      • Skills, network or other things that might be helpful to the campaign
  • Decide what ideas to pursue first [30 min]
    • Bailey to present a summary of the ideas in the Miro board
    • Open discussion
    • Dot voting to help prioritise
    • Decision on top 2-3 ideas to pursue, and rough delegation between the team
  • Decide how we should work together [5 min]
    • Bailey to present a strawman suggestion of communication tools and meeting cadence
      • E.g. Slack, Notion, Google Docs, Email inbox
      • E.g. Meetings every 3rd Monday of the month, 6-7pm
    • Discussion and initial next steps decided
  • Recap of next steps and thanks [5 min]

Bailey to write up the minutes and actions and send round to attendees by Wednesday 19th May.

Pre-meeting discussion

1. What ideas should we pursue first?


“I’ve done a quick sort of the ideas on the Miro board:

  • Comms
    • Plan content
    • Target journalists
    • Create social media channels
    • Create calendar of relevant events
    • Create website for the pledge and a ‘badge’ for employers
  • Relationships
    • Find an MP to champion the cause
    • Make contact with mentorship programmes, jobs boards and other potential partners
    • Make contact with startups and corporates to sign the pledge
    • Make contact with investors
    • Have conversation with Show the Salary campaign and Show the Pay website owners
  • Legal
    • Find pro-bono help for people affected by pay discrimination
  • Research
    • Run a survey to get more data
    • Collect testimonials from individuals experiencing a pay gap
    • Use public data to find stats
    • Approach academics to run studies
  • Other
    • Create an app for people to anonymously share their salary info with us

I think we should think about the foundations we need as a campaign and prioritise those in this first meeting.

I think we should then come back to the table at our second meeting to discuss what realistic time-bound goals look like for the campaign (i.e. what we want to achieve by end of 2021, 2022 etc.).

For me the biggest wins in this first month will be to:

  1. Launch a website, maybe set up social media channels
  2. Talk to the other Show the Salary campaign to work with them
  3. Collaborate on a ‘hit list’ of people we want to target to sign the pledge or publicise our work
  4. Collate existing relevant research to feature on the website and as a gap analysis of what our research should focus on
  5. Create a calendar of relevant events so we can decide goals and prioritise work at the next meeting.

Just some thoughts :).”

2. How should we work together?


“My suggestions are:

  • We make meetings regular on the 3rd Monday of the month at 6pm – that’d make the next one 21st June.
  • We set up a Slack account where we can communicate asynchronously as a group.
  • We set up a Notion account where we can document our work and make some pages public/open source.
  • I share the login details for the Gmail account for so anyone can use it.

I plan to work on this campaign for roughly 4-5 hours a month, which I’ll be doing ad hoc (as I work flexible hours anyway, so it could be during the day or in the evenings/at weekends).

I can make time for meetings with people pretty much any time as long as it’s planned a bit in advance.”


In attendance: Alan Furley, Madhvi Mavadiya, Marion Galley, Sharon O'Dea, Sutin Yang, Bailey Kursar

  • First we did a round of introductions and heard about why each person wants to contribute, and what kind of skills and network they can bring.
  • Using a Miro board (password ‘salarypledge’) we reviewed the potential ideas that we've had for what activities we could focus on as a campaign.


Scope of campaign

  • We briefly discussed what the scope of the campaign should be. i.e. should it be about the gender pay gap more widely? For all industries, or just tech? For the UK or for everywhere?
    • We largely agreed that we would prefer to limit the scope of our campaign so we could see a more tangible impact, with a hope that we can then see change on a wider scale as a consequence.
    • Several people said we liked the original Show the Salary campaign ( because of their specific scope – although in their case they are looking mainly at charity jobs.
    • After a short discussion we decided that the scope of the campaign would be:
      • UK-focused (but flexible if opportunities to collaborate internationally arise).
      • Tech-industry focused.
      • Focused on changing employer behaviour and making it the norm to show salary information on job ads.
        • NB: we agreed it would be good to learn more about specific 'show the salary' recommendations, since a salary band could also be too vague.

Campaign activities


  • As a group we agreed that collating existing research on the topic of showing salary information on job ads would be a good place to start.
  • We talked about finding more evidence to support our campaign in the following areas:
    • Using public YouGov data (and potentially data from Alan Furley) to find out how much inconsistency exists between salaries for those with similar experience or in similar roles.
    • Ask HR managers why they don't already post salary information on job ads.
    • Positive effects of showing salary info for employers, i.e. increase in job applications.
    • Negative effects of not showing salary info for employers and employees, i.e. waste of time or inefficiencies.
    • Data on the difference between salary expectations and starting salaries.
      • Split these out by gender, sexuality, ethnicity etc.
  • We talked about starting with collating existing research so that we could:
    • Publish links to existing research on our website and use it in content.
    • See gaps in the evidence that need to be filled and see if we can conduct our own research or commission some.
    • Write and publish a report to generate more noise about the topic and use in our negotiations with employers to change their behaviour.
    • Potentially summarise info from research in a poster or infographic.

Comms and content

  • We talked about needing to put together practical 'how-to' content for HR manager.
    • We need guidelines for our recommendations – i.e. what kind of salary information, how big can salary bands be, how to communicate those?
    • Potentially we could do with help from an employment lawyer or HR expert here – could we get an advisory board together?
  • We talked about writing blog posts and / or commissioning guest bloggers.
  • We talked about writing content for recruitment trade bodies to publish.
  • Glassdoor and LinkedIn talent were mentioned as potential channels.
  • Content that was mentioned that's worth collating and checking out:
    • 'IT job watch' salary banding
    • DDAT framework from the government

Website and social media

  • We talked about starting a Twitter and LinkedIn account to reply to non-transparent job ad postings and shame them.
  • We talked about modifying the website to capture companies who want to sign the pledge, get a badge and be featured.


  • We should think about inviting some experts to help on an advisory board.
  • We should find an MP or politician to help us champion the cause.
    • Lord Chris Holmes was mentioned from Madhvi Mavadiya
  • We want to talk to the existing Show the Salary campaign.
  • We want to develop a 'hit list' of startups and big name companies who we want to target to sign the pledge publicly.
  • We want to target early stage investors to get them to mandate that their portfolio companies sign the pledge.


  • We also talked about milestones we'd like to aim for with the campaign.
    • We want to create buzz and increase awareness of the 'show the salary' message, so publishing a report and getting content out there could help towards this over the next few months.
    • We talked about mapping out a calendar of days or months we could piggy back on, like International Women's Day in March next year or Equal Pay Day on November 2nd.

Next steps

  • We ran out of time a little bit so Bailey went ahead and suggested we start collaborating using:
    • Notion for collating research, creating the content and website, planning tasks
    • Slack for team communication
  • Bailey mentioned there's a campaign gmail account,, that anyone can use too if they ask for the log in details.
  • Bailey said she would summarise next steps and send round using the Miro board dot voting as the main input.
  • We talked about potentially meeting monthly and that the 3rd Monday of the month at 6pm could work.

Action items

Campaign tasks

Draft some guidelines as to how employers should be listing salary information (will require research)
Not started
Approach some potential campaign advisors, particularly with employment law and HR expertise
Bailey Kursar
Note from BK: I know some people who might know people!
Not started
Update the website with more employer-specific messaging, encouraging them to get in touch to publicly sign the pledge.
Bailey Kursar
Not started
Design a badge for employers (and a campaign logo?).
Not started
Approach politicians to support the campaign.
Not started
Create social media accounts on LinkedIn and Twitter.
Marion Galley
Not started
Research and write a potential content plan focusing on practical articles.
Bethan Vincent
This is what I do in my day job, so happy to tackle and/or collaborate with someone on this
Not started
Create a content / campaign calendar of relevant dates and potential milestones.
Bethan Vincent
Not started
Draft a 'hit-list' of startups and corporates who we want to approach to sign the pledge.
Madhvi Mavadiya
In progress
Draft a 'hit-list' of early stage investors to target.
Not started
Send another email to the existing Show the Salary campaign to get a meeting in the diary.
Bailey Kursar
Note from BK: I've now sent them 2 emails and 2 Twitter DMs so fingers crossed!
Assign facilitator and scribe for next meeting.
Bailey Kursar
Note from BK: would love volunteers!
Get next meeting booked in the diary.
Bailey Kursar
Write agenda for next meeting.
Not started
Write a mission statement-type thing outlining the scope of our campaign.
Madhvi Mavadiya
In progress
Design a survey for the general public
Not started
Design a survey for recruitment agencies
Not started
Design a survey for in-house recruiters
Emily Lewis
Not started
Target HR Slack and FB group with survey/poll and articles (Emily mentioned)
Not started
Send email to for Fawcett East London
Bailey Kursar
In progress
Send email to marmurubedesign@gmail inviting her
Bailey Kursar